About ARC Group
Kimberly Clotman founded Agency Resource Consulting (ARC) Group in 2016 following a decades long successful career in both creative agency account leadership and senior-level marketing management.
After over 20 years of being on both sides of the agency pitch process – witnessing the good, bad and the truly terrible – ARC Group was conceived with the simple idea of supporting organizations to identify, select, onboard and retain the optimal partners for their business.
Leveraging Kimberly’s breadth of experience from sales and market research to traditional marketing and creative agency account management, ARC Group can serve as an extension of your team in the planning and execution of project-based marketing deliverables.
Our Founder
Kimberly brings the perfect blend of sales and marketing expertise, as well as advertising agency senior leadership experience. Her crucial insights have led her teams to produce award-winning work and marketing leaders appreciate that she has lived in their shoes and understands what they need and how to deliver on it.
What We Do
ARC Group serves as a trusted adviser in helping companies make their marketing better. We offer consulting across all facets of the marketing funnel (from awareness to retention) for organizations -- whether they're newly formed or have been in business for years.
Whether it's brand planning and tactical execution, establishing operational capabilities, or vendor partner search and performance evaluation, our processes are built from decades of experience across organizations both large and small.
Marketing and Operational Support
Strategic and Tactical Plan Development
Brand Planning and Positioning
Creative and Campaign Execution
Market Research Project Management
Marketing Operations Process Development
Event Planning and Oversight
Vendor Partner Search Consulting
Company Identification
Pitch Management
Compensation Negotiation
Team Onboarding
Staffing and Model Assessment
Performance Evaluation
Contact Us
Whether it's strategic guidance, a targeted campaign, event promotion, or more -- we've got you covered. See how we can boost your marketing efforts and drive results together!
